I have already mentioned several times the upheaval that has been taking place over the last few years.
Information technology, and its democratization, has revolutionized the lives of many people.
And the appearance, a few years ago, of smartphones that allow us to be connected 24 hours a day has also been a notable evolution in society. And as we’ve moved to a 3.0 world, 4.0 is on the horizon. Many professions have already started to change, and others are gradually changing.
Thanks to Artificial Intelligence (AI), machines are no longer just machines but are now endowed with perception, understanding, or the ability to act. And contrary to what some people think the digital transformation is not a threat, as we will see through more concrete examples.
Thus, in terms of e-learning, the different data collected by a company can enable a system to make decisions to provide content that is more in line with the expectations of learners. Thus, by designing, analyzing, optimizing, developing and implementing methods, AI optimizes the learning process.
At the professional level, it would then be possible to respond optimally to calls for tenders based on the feedback already obtained and the expected results. By focusing primarily on objectives and favourable opportunities, AI not only saves time but also improves the process.
Thus, to be able to anticipate expectations, it is advisable to expect them. The company can then adapt, whereas before, it was only reacting to a prospect’s action.
These decisions then give a head start while allowing to know who to address, how to do it, while saving money.
Artificial Intelligence also allows the automation of repetitive tasks.
This can be seen through the use of “chatbot” on specific social networks or sites. Currently, a professional digital consultant cannot do without what might have seemed like a gadget just a few years ago. This “tool” responds almost instantaneously to a request from a client or prospect, 24 hours a day, seven days a week, without costing the company any more.
AI thus makes it possible to automate tasks, whether they are involved or not. By eliminating daunting tasks, it allows people to concentrate on the essentials of an activity.
From now on, the winning strategy will be based on AI.
Because we must not rest on our laurels, the company must react quickly if it wants to be effective. Indeed, responsiveness allows you to capitalize on the relationship you have with your contact: FAQs, chat, white papers, so many tools that make prospects happy.
Artificial Intelligence allows you to stand out from the crowd while adapting your offer to the expectations of the person you are going to address. So, no doubt that other articles will be written on this subject on euKlide and other sites.
So how can we prepare ourselves for the next changes that are going to happen in this area? Man and machine should not be opposed to each other but should be seen more and more as complementary.